NFC juices as a smarter choice for your health. What’s the difference between NFC and traditional juice?

In the food pyramid, fruit and vegetables have become an essential component of a healthy and balanced diet, and the World Health Organisation recommends five portions a day (more vegetables than fruit). This turns out to be a huge challenge to busy people living on the go. Can NFC juices be of help? What are they and how are they different from other beverages?

It is sometimes called a ‘direct’ juice, meaning that it is not reconstituted from concentrates, but made from fresh ingredients. The abbreviation ‘NFC’ stands for ‘not from concentrate’. However, these juices may be enriched with natural flavours, purees or pulp (from fruit or vegetables), as well as vitamins and minerals. 

NFC juices contain almost as much sugar as the ingredients themselves, so they have a similar energy value and fibre content as a serving of fresh, unprocessed produce.

How is NFC juice different from regular juices?

The difference lies mostly in how they are obtained. For NFC juices, the process is quite simple: fruit and/or vegetables are thoroughly washed, graded and then squeezed, pureed or pressed. As the next step, the product is pasteurised and put in bottles or cartons. Owing to the pasteurisation process, the juice can be stored without losing vitamins and nutritional value. NFC juice is often pasteurised using the HHP (high hydrostatic pressure) method, which offers effective protection against spoilage without affecting the quality of the juice.

Other juices are first pressed and then evaporated. The resulting concentrate is mixed with water and subsequently heated or otherwise treated. It is filtered and concentrated, and FC (from concentrate) juice must be additionally clarified (have pulp removed), often with the use of gelatine, so the final product is not suitable for vegans. The clarification process adds more calories (the juice contains more sugars and less fibre).

Do the juices available on the market contain added sugar? Despite the common notion, not as much as one might think. An EU directive was adopted in 2012 that made it illegal to add sugars to fruit juices, which can only be sweetened with sugars naturally present in fruit.

So how can a carton of orange juice have glucose-fructose syrup listed as an ingredient? The reason is simple: it’s not a juice, it’s a fruit beverage! Pay attention to the names. And ingredients, too – this is the basic rule of grocery shopping.